Online selling offers several advantages, attracting numerous enterprising individuals to join the fray. For one, overhead expenses are considerably fewer, which means that you can pass your savings on to your customers. The absence of a physical store can also work in your favor as you get to reach customers from faraway places at practically any hour or any day. Finally, there is a wide variety of tools that you can use to promote your products, some of which are free.
Of course, there are several hurdles you may have to face when you are just starting out with your online store. For one, if you are short-staffed, you may have to bear the brunt of performing a large number of tasks, especially those associated with fulfilling orders. Furthermore, if your niche is fairly congested, you will find yourself competing with larger and more trusted players. And speaking of trust, it can be particularly challenging to make potential customers see your business as a legitimate enterprise.
The Fulfilled by Amazon Program seeks to answer these problems and more. Using a third party store to sell your products is nothing new. In fact, a large number of online retailers have been using fulfillment companies to complete some aspects of the sales process — specifically, storage and shipping. Here are a few advantages of Fulfilled by Amazon Program or FBA.
What makes FBA different?
The main advantage of FBA is that Amazon also doubles as an online selling platform for your products and has a vested interest in making sure that you make good sales.
On top of that, items sold under this program qualify for Amazon’s shipping promotions such as Amazon Prime. Of course, it helps that Amazon is recognized as a reputable and reliable online marketplace.
You can access a new channel with a very large distribution network. In the U.S. alone, Amazon has over 95 million monthly unique visitors.
But that’s just the tip of the iceberg. With FBA, you can actually earn more as you need to match your competitors’ total price, which includes the shipping fee. This means that even if there are FBA fees, you can still get higher margins.
Furthermore, the program can help ease a substantial load off your shoulders. Amazon will fulfill customer orders even when you are on vacation. All you have to do is to send the items you are selling over to the FBA warehouse and Amazon will do the rest. If you need to change the prices of your items, you can do so online. You do not have to spend time packaging each order and waiting for the courier to arrive.
FBA can also help smaller online retailers scale their operations. Often, online stores are limited by time and space constraints. With FBA, these problems are solved, allowing you to scale your business and compete with more established players.
If you have a product or products to sell and want to expand your customer base into Amazon’s nationwide reach, feel free to contact us and we will find and set up your Amazon store from start to finish so you can simply sit back, relax, and collect your revenue check each month. Click here to see how we can help you reach exponential growth.